1. Consider the title. Why is it called that?
FourFourTwo is a UK Football magazine. It takes its name from the football formation of the same number 4-4-2. This has been a popular and favourable formation for 11-a-side matches for decades.
2. What connotations does the title have?
FourFourTwo (or 4-4-2) as a football formation is used as a representation of what the magazine content is. It is considered a basic, standard and trustworthy formation in English football; thus suggesting the internal content of the magazine is of the same features.
3. Who publishes the magazine?FourFourTwo is published by Haymarket Media Group.
4. What other magazines does it publish?
Haymarket Media Group publish a number of other magazines; mainly following a theme of sporting, cars and technology. Some of these titles include AutoSport, AutoCar, What Car?, and F1 Racing.
5. Why do you think it is published as often as it is?
FourFourTwo is published once a month . I think this is done in order to hold an appropriate amount of content. As the magazine contains a lot of results and score on league tables, if the magazine were published any less often there would be really outdated results that people are not interested in. However, if it was published any more often, results may be skipped by just one day - and readers would have to wait another week; or fortnight for example, to see photos from the game.
6. What is its circulation?
FourFourTwo reaches 90,100 readers a month.
7. Does the magazine have a website?
FourFourTwo has a website; http://www.fourfourtwo.com/ in order for readers to stay up to date between issues.
8. What type of reader is the magazine targeting?
The magazine is targeting any football fan - stereotypically any male from around the age of 12 (due to the language used) up to elderly men. However, similar tasteful women are also likely to purchase the magazine.
9. How does the reader interact with the magazine?
FourFourTwo magazine offers a lot of interaction with the readers - from the simple use of language featured on the cover - 'Meet the side...' to offers and URL's to twitter feeds and Facebook pages to keep them up to date.
10. Analyse the images on the front cover.
The front cover of this (Oct 13) issue of FourFourTwo features a 1988 image of Milan's Gullit, Van Basten and Rijkaard in their kit, as well as a smaller advertisement for what is inside the issue. Milan's 'Kings' are wearing their red and black shirts, and the rest of the text surrounding them is red and white - to contrast brightly against the bright white background.
11. What is featured in the magazine?
The magazine is full of information. This particular issue holds a 6-page feature on the 'Greatest Club Side of All Time', articles on famous footballers and interviews with them; and an unstructured interview with David Beckham on 'before he was famous'.
12. Does it look similar to any other magazines?
The basic layout of the cover follows a similar template to other magazines by the same publisher - including What Car?, and F1 Racing. However, the internal content and its layout is completely different, as are the colour scheme and use of images.
13. Does the magazine look expensive?
The magazine does look expensive. The images and text are all of high quality, and the language within the text is very well-produced. The front cover has a nice sheen to it which makes it look high quality and worth its cost, however it does not look 'posh' or snobby.
14. How does it address its readers?
FourFourTwo addresses its readers with the use of nouns such as 'we' and 'our', as well as several links to facebook pages and twitter feeds to keep the readers up to date.15. How do models in your magazine relate to the audience?
As the majority of people reading the magazine are those with an interest in football, the models are going to have a positive relationship with them. For one, they are not models - but actual football players. For this reason, they are inspirations to budding footballers - not fashion models, but role models.
16. How are men represented?
As football is stereotypically a male-dominated sport, the majority of people featured in the magazine are males. Therefore there is no difference in representation between the sexes - as females are minimally featured, there is no stated hierarchy between the sexes - females are merely not featured.
17. What groups of people do not appear in the magazine?
The magazine mainly plays host to football groups - no other kinds of groups feature in it.
18. Analyse the use of celebrities in the magazine.
Celebrities featured in FourFourTwo are merely well-known and highly favoured footballers. They are featured as a result of talent - not their marital status or appearance.
19. What other titles are in competition with this publication?
There are numerous of other titles in the field or football. These include MatchMag and WorldSoccer. However, all three magazines are aimed at different audiences and include slightly different content.
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